The Conseil régional de l’environnement de l’Estrie (CREE) launches its new road awareness campaign “Cyclist, pedestrian, motorist? Human first”, produced in collaboration with the Société de l’assurance automobile du Québec (SAAQ). Using a human and rallying approach, the campaign invites the public to rethink their behavior and contribute to a more harmonious cohabitation on the region’s roads.